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Stream the full Inside the Superbrands Season 1 Episode 4 movie online for free in crystal-clear HD quality. No downloads required—just press play and enjoy the action, complete with English subtitles for an enhanced viewing experience.

Helen Skelton goes behind the scenes of McCain, the world's largest chip company and meets the voice of their advertising campaigns, Ricky Tomlinson. She also discovers the new products McCain is developing to appeal to the next generation, visits a farm that supplies McCain to find out how they are coping with the increasingly unpredictable weather, and gets access to a top-secret lab where the brand is testing new varieties of potatoes.