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Stream the full Inside the Superbrands Season 1 Episode 3 movie online for free in crystal-clear HD quality. No downloads required—just press play and enjoy the action, complete with English subtitles for an enhanced viewing experience.

Helen Skelton goes behind the scenes of Kellogg's, discovering the stories behind the creation of the company's famous mascots, from Tony the Tiger to Coco Monkey, and hears about plans to reduce the sugar content in cereal. Helen also visits a life-long cereal memorabilia collector and finds out why Coco Pops have been turning pink.